Our Creative Team

Sally Falkow, President & Senior Web Strategist

Sally Falkow is an acknowledged expert in Internet marketing strategy - blogs, RSS feeds, online news and social media.

A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. . Her main interest is in the shift in media consumption and how new technology is affecting the practice of public relations.

She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Ms. Falkow currently holds the position of Research Chair.

Sally is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards - such as the format for the social media press release.

Sally has authored several ebooks on internet marketing strategy and the use of new technology in PR. She has lectured in Communication Theory, Public Relations Strategy and Consumer Behavior at the University level.

She is in demand as an expert speaker on online news, blogs and RSS are influencing online PR and marketing

Download an interview with Sally speaking on the subject of Internet Marking and Public Relations >

Doug Hay, Principal & CEO

Mr. Hay is the cofounder and CEO of Expansion Plus. He is a top-performing professional with proven abilities perfected through over 35 years' progressive experience in marketing, sales and management.

Mr. Hay delivers consistent contributions to increased sales and strong profit gains through expert marketing, sales training/development and customer relationship management skills.

He has a significant record of achievements in marketing with proven results including: holding executive positions with several companies, created a sales and marketing campaign for a manufacturing and leasing company that became the most successful division of a large multinational conglomerate, developed and managed an international marketing and licensing program that resulted in numerous best sellers for his clients, was the Senior Vice President at an advertising agency-part of the management team that doubled the annual billings.

Mr. Hay, who is also a professional accountant, has researched and written numerous business plans including full financial and comprehensive marketing campaigns.

Mike Falkow, Lead Designer

Trained at the MediaTek Institute Mike Falkow has been designing corporate identity material for both large and small companies for many years. He held the position of lead designer for a national magazine for two years and is also trained in design and distribution of e-newsletters and rich media postcards.

Mike has studied the Arts extensively in various fields and continues to do so. A former Professional Surfer Mike has studied laws of nature and life over the years and has formulated a workable process of creating artwork of aesthetic forms that move the viewer to receive the intended communication of the piece.

Coupled with his knowledge of Marketing, this adds up to an effective Designer and Art Director.

Steve Scavo, Web Designer & Developer

An artist, musician and web designer, Steve brings his expertise to the E+ team. As a graduate of CSUF with a degree in TV / Film, his eclectic mix of visuals, sound, and motion is unmistakably evident in his work.

Steve is responsible for translating Sally's web reviews into successful site designs that are as effective as they are aesthetic. His other projects include video editing / compositing, flash animation, sound design, print graphics, album artwork, and photography.