Sally Falkow, President & Social Media Strategist

Sally Falkow is an acknowledged expert in online PR and social media strategy. She was recently named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.

A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how new technology is affecting the creating PR 2.0.

She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research.

Sally is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards - such as the format for the social media press release.

Sally has authored several ebooks on internet marketing strategy and the use of new technology in PR. She has lectured in Communication Theory, Public Relations Strategy and Consumer Behavior at the University level.

She is in demand as a social media strategist and an expert speaker on how online news, blogs and RSS are influencing PR and marketing

Download an interview with Sally speaking on the subject of Internet Marketing and Public Relations >

Doug Hay, Principal & CEO

Mr. Hay is the cofounder and CEO of Expansion Plus. He is a top-performing professional with proven abilities perfected through over 35 years' progressive experience in marketing, sales and management.

Mr. Hay delivers consistent contributions to increased sales and strong profit gains through expert marketing, sales training/development and customer relationship management skills.

He has a significant record of achievements in marketing with proven results including: holding executive positions with several companies, created a sales and marketing campaign for a manufacturing and leasing company that became the most successful division of a large multinational conglomerate, developed and managed an international marketing and licensing program that resulted in numerous best sellers for his clients, was the Senior Vice President at an advertising agency-part of the management team that doubled the annual billings.

Mr. Hay, who is also a professional accountant, has researched and written numerous business plans including full financial and comprehensive marketing campaigns.