Travel PR - Online

Social Media Marketing for Travel and Tourism organizations

Social media (Twitter in particular) will continue to reshape how destinations are promoted and travel companies need to increase their participation in, and creative use of, social media. -- Bigmouthmedia's 2011 Travel Report

93 percent of people who shop online expect companies and organizations to be present in social media and 82 percent say they want to interact via the social web. Most travel organizations have adopted some form of social media marketing or online PR, but to reap the benefits it’s time to revamp your Travel PR strategy and update your online presence.

When travel shoppers are online searching for deals and recommendations, your website and special offers need to be found. And since they're searching longer phrases and turning to social sites like Twitter and Facebook to find the deals, you need a strategy that makes your content visible in all these social media places.

• Update your presence on Twitter, Facebook and YouTube
• Publish interesting, relevant content that helps travelers find out more about your destination
• Add images and videos to this content
• Get it into the social stream of content with news feeds
• Create a social content hub on your website
• Offer social features on your website that encouraging sharing of the content
• Track and measure all social media marketing and PR activities

And as important as it is to spread your content out across the social web, it has become just as important to aggregate all that content and close the loop back to your corporate website with a social content hub.

Interesting content syndicated in news feeds is a proven online travel PR strategy that gets your content into the social web and drives traffic back to your website.

How We Can Help You

Almost half (49%) of travel organizations polled say they prefer to outsource this type of work to a travel PR agency with skills in search engine optimization, social media marketing and online PR.

We’ve been active in online PR for 10 years and we’ve been at the forefront of social media for the last five years. Sally Falkow was recently named one of 25 Women Who Rock Social Media and she was acknowledged for her early adoption of online marketing and PR strategies when she won PR Trainer of the Year 2009 for her social media bootcamp classes.

We offer a number of strategies that can raise your online visibility, seed your content into the social web: blogs, videos, feeds, social media press releases, and we can create a social media news hub on your website to take it to the level it needs to be to be relevant in today’s social environment.

Almost a quarter of our content syndication clients are in the travel and tourism space, so we understand your business.

Give Sally a call if you need help with your social media marketing and online travel PR. 626 793 4911

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