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Internet Marketing

Internet Public Relations

Travel PR - Online

All the predictions for travel in 2010 are positive, but travelers are still looking for discounts and promotional pricing, say the experts at Travel Insights 100. The big change is where they’re looking.

Social media (Twitter in particular) will continue to reshape how destinations are promoted and travel companies need to increase their participation in, and creative use of, social media. Source: Travel Insights 100.

It's time to revamp your Travel PR strategy to update your online presence and include search visibility and social media marketing.

The best way to tap into this new trend is with news content, images and videos that are syndicated and appear in search engines and the social web.. In fact, this could well be the make/break point in 2010. When those eager travel shoppers are online, your website and special deals need to be found. And since they're searching longer phrases and turning to social sites like Twitter and Facebook to find the deals, you need a strategy that makes your content visible in all these places.

Interesting content syndicated with news feeds is a proven online travel PR strategy that gets results.

Almost half (49%) of travel organizations polled say they want to outsource this work to a travel PR agency with skills in search engine optimization, social media marketing and online PR.

We’ve been active in the online PR for 10 years now and at the forefront of social media for the last five years. Our senior strategist, Sally Falkow, was recently named one of 25 Women Who Rock Social Media. And she won PR Trainer of the Year 2009 for her social media bootcamp classes.

We offer a number of strategies that can raise your online visibility and seed your content into the social web: blogs, videos, feeds, social media press releases and a social media newsroom. Almost a quarter of our content syndication clients are in the travel and tourism space, so we understand your business.

Give us a call if you need help with your social media marketing and online travel PR.
626 793 4911

 

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