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Internet Public Relations

Online Reputation Monitoring and Management
Business & Competitive Intelligence

Brand monitoring and protection has long been top of the list of responsibilities for a PR firm. With the explosion of consumer generated content on the Internet businesses need to become more proactive about managing their reputation online, as the risks of operating on the web are on the increase, according to research from Gartner. 

Witness Dell Hell, Motrin Moms and the Domino's debacle.

With easy to publish tools like blogs and RSS content feeds, everyone can be an author. They are online expressing their opinions. One of the first actions of online PR is to be aware of what is being said about you in blogs, news sites and forums.  Gartner predicts that by 2010 the threat of damage to a company's reputation, by ensuring that routine online search requests return negative or even libellous results, will have become commonplace.

In addition to monitoring your own online reputation it's necessary to know what's being said about your competitors. Online business and competitive intelligence can keep you ahead of the curve. The problem is that on the Internet the curve changes all the time - what is being said about you in blogs, forums and news groups can have a lightning fast effect and you have to have your finger on that pulse.

Monitoring the Internet has become a vital part of your Online PR and Internet marketing strategy.

If you are concerned about your online PR, you footprint on the Net and comments about your company or product in the blogs -

Call Mary Anderson 626 793 4911