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Internet Marketing

Internet Public Relations

Online Reputation Monitoring and Management
Business & Competitive Intelligence

Businesses need to become more proactive about managing their reputation online as the risks of operating on the web are on the increase, according to research from Gartner.

With easy to publish tools like blogs and RSS content feeds, everyone can be an author. They are online expressing their opinions. Every company has to be aware of what is being said about them in blogs, news sites and forums.  Gartner predicts that by 2010 threat to damage a company's reputation by ensuring that routine online search requests return negative or even libellous results will have become commonplace.

In addition to monitoring your own online reputation it's necessary to know what's being said about your competitors. Online business and competitive intelligence can keep you ahead of the curve. The problem is that on the Internet the curve changes all the time - what is being said about you in blogs, forums and news groups can have a lightning fast effect and you have to have your finger on that pulse.

Monitoring the Internet has become a vital part of your PR and Internet marketing strategy.

BrandsEye is an online reputation monitong and management tool that can giveyou the business intelligence PR and marketing professionals need need to stay ahead of the curve.  It collects important and relevant information about you, your company and your competitors. It can track industry search terms and bloggers important to your space. BrandsEye will evaluate the data found and tell you whether it is postive, negativeor neutral.   It also suggests what followup action should be taken.

BrandsEye presents all the data in easy to follow charts and reports.

It is the perfect online reputation monitoring and management tool.

This service provides in -house PR staff, consultants, and agencies with a cost-effective business intelligence tool for continuously reviewing your Internet footprint. Using a simple collection of monitoring tools, you can review how each client's brand is seen, distributed, and discovered on the Web.

BrandsEye also makes it simple to record and track issues that impact your own or your client's business and reputation. Gathering important data about competitors and journalists is half the process.

If you are concerned about your footprint on the Net and comments about your company or product in the blogs, ask us for a demo of BrandsEye.

Call Doug 626 793 4911