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Online Public Relations

Online Media Room

Few corporations would discount the value of positive press, yet a study done by the Nielsen/Norman Group – leaders in the field of website usability – found that although they spend millions on PR, the media sections of business websites often fail to meet journalists' most basic information needs. The basis of an online PR campaign is a good media room.

Journalists are looking for different content, they are not your average website visitor. They work on deadlines. They are always in a hurry to find a source for information or a quote. If you don't give them easy access to what they want -- and give it to them now -- they go elsewhere. They need an online media room where all the data they need is easily accessible to them.

Just as you put time and energy into customer relationship management, managing your relationships with journalists is vital to the success of your PR campaigns.

The Norman/Nielsen study showed that 99% of journalists start their research for an article by going online. Yet they could find answers to only 68% of their questions across a range of business websites.

To take advantage of the buzz created by your online PR efforts - optimized press releases, blog and news feeds - you have to set up an online media room specifically to service journalists when they visit the site.

A media room, based on in-depth research of journalists' needs and requirements, provides you with the perfect tool to take advantage of the online PR created by your blog and news feeds.

Our social media newsroom was developed by PRESSfeed.

It integrates seamlessly with your current website, but it places full control of the PR area in the hands of your PR professional.

• No more waiting in line for IT departments or webmasters to upload press releases or make changes to bios.
• No need for technical expertise or HTML training.
• PR professionals can update content without any need for extra technical training.

It gives the PR professional the ability to act and respond fast – as PR should.

Your social media newsroom has to be populated with the content necessary to service the journalists and bloggers. Many hours of user testing websites with journalists and bloggers has given us insight into what they need and want.

Find out how to stregnthen your online PR strategy with optimized press releases>