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Online Newsroom

Few corporations would discount the value of positive press, yet a study done by the Nielsen/Norman Group – leaders in the field of website usability – found that although they spend millions on PR, the media and news sections of business websites often fail to meet journalists' and bloggers’ most basic information needs.

What you need today is an online newsroom with social media features.

Journalists are not your average website visitor. They need different content. They work on deadlines and with the changes in the news and media landscape and newsroom layoffs they are under more pressure than ever before.

Journalists and bloggers are looking for a source for information or a quote. If you don't give them easy access to what they want -- and give it to them now -- they go elsewhere. They need an online newsroom with social media features where all the content and information they need is easily accessible to them.

Just as you put time and energy into customer relationship management, managing your relationships with journalists and bloggers is vital to the success of your PR campaigns.

The Norman/Nielsen study showed that 99% of journalists start their research for an article by going online. Yet they could find answers to only 68% of their questions across a range of business websites.

To take advantage of the buzz created by your optimized press releases, blog and news feeds, you have to set up an online newsroom with the latest social media features specifically to service journalists and bloggers when they visit the site.

Based on research of journalists' and bloggers' needs and requirements, this kind of online newsroom provides you with the perfect tool to take advantage of the online PR created by your social media content.

The online newsroom we recommend was developed by PRESSfeed and it places full control of the PR and social media content in the hands of your PR professional.

• No more waiting in line for IT departments or webmasters to upload press releases or make changes to bios.
• No need for technical expertise or HTML training.
• PR professionals can update content without any need for extra technical training.

It gives the PR professional the ability to act and respond fast - as PR should.

Your online newsroom has to be populated with the content necessary to service the journalists. Many hours of user testing websites with journalists has given us insight into what they need and want.

For more information about the PRESSfeed online newsroom call 626 793 4911 or request a demo

Find out how to strengthen your internet marketing strategy with optimized press releases.