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Internet Marketing

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Search Engine Visibility

Search engines have become a part of our lives. When we want to know something we turn to the search engines. Usability guru Jakob NIelsen says we should call them answer engines. There are several important reasons why you have to ensure that your web site has good search engine visibility

People search the Internet when they want to find a company, product, service, cause or idea. Most people who search use generic, descriptive words to search online - not brand names or terms. If your website has no search engine visibility on those keywords you will not be seen by this qualified public

In the mind of the searcher, the web sites that show up in the first half of the first page are the major players in that field. Your search engine visibility is one of the most important factors in building your brand recognition online.

So how do your build up your search engine visibility?

Optimize your web site content.

Start with keyword research. find out what words people use when they look for a company like yours. Generate interesting content on your website based on these keywords. The more optimized content you have on your website, the better search engine visibility you will have.

Send out optimized press releases based on these same keywords.

This is the quick fix. An optimized press release can get you instant page one results in the news engines. Make sure each release has relevant and newsworthy content. These press releases will get picked up in the news engines, search engines and related websites. This automatically increases the in-bound links to your site and raises your search engine visibility. Add each release to your web site content.

See the case studies on optimized press releases >

Send out an e-newsletter full of useful information.

Help your public to understand how your product or service works and what it can do for them. Add these newsletters to your web site Offer these articles to other web sites and e-zines as free content.

Write articles.

Write articles for other web sites and magazines and newspapers. Add these to your website too.

Start a corporate blog.

This is one of the best ways to build up a cloud of content on the Internet and have your brand appear 'everywhere.'

Syndicate with RSS.

RSS means Really Simple Syndication. This technology can make your content available to other audiences you would never have had access to. your content will start to appear in all kinds of places on the Internet.

Search engine visibility builds your brand and makes you into a leader in your field. It brings you qualified traffic that convert into customers.

Get a free home page analysis of your keywords and search engine visibility.