Successful Search Engine Marketing

Search engine marketing is rapidly becoming a mainstream marketing activity. In 2005 it is expected to one of the major line items in marketing budgets. Although many companies are increasing their spending in this area, it is still a hit and miss activity.

Successful search engine marketing depends on a complete Internet marketing strategy »

Search engine visibility »

Your prospective customers are on the Internet and searching for products and services. Search engine marketing works because when someone is actively looking for a product, service or idea, they are in the perfect frame of mind to read your material.

Even when they buy in a store, they go online first to research and compare features and prices. Prospective employees and journalists go to your website to check you out.

If they don’t find your website, they will find someone else’s.

Successful search engine marketing is one of the most important aspects of your marketing plan today. There’s an old marketing saying: You have to be where your customers and your competition are – and today that means on the Internet and in the search results for the right keywords for your business. If you are not found in those searches, your competition will be.

Search engine marketing can be done in three ways –

Organic (or natural) optimization
Pay per Click
Paid Inclusion

US Bancorp, who covers search engine marketing closely, forecasts online search becoming a '$7 billion industry worldwide by 2007.'

Yahoo!'s Jeff Weiner, Senior VP for Search, said at the November 2003 Ad:Tech conference in New York that paid search spending will reach 'four to five billion in the US alone' in a few years.

Forrester Research's Charlene Li puts paid search spending at roughly $1.7 billion in 2003, growing about 40% to $2.4 billion this year, and predicts growth will taper off into the middle or low teens in 2007 and 2008.

Yet only 26% of all searchers ever click on a paid ad. In the same way that an article in a newspaper has more weight with the reader than an ad does, so do organic search results have more influence than paid search. And the cost of buying keywords is rising as the competition increases.

Our technology solutions offer organic search engine marketing results on important keywords for your business. It is not an instant quick fix solution – it does build up over time. Within six months you will have a cloud of page-one search engine results on your best keywords. This cloud of organic search results builds your brand, positions you as one the best in your field and raises your visibility on the Internet.

If your product or service lends itself to local search, the coming year is a great time to get on the bandwagon and do some successful search engine marketing.

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Successful Search Engine Marketing

Search engine marketing can be done in three ways –

US Bancorp, who covers search engine marketing closely, forecasts online search becoming a '$7 billion industry worldwide by 2007.'

Yahoo!'s Jeff Weiner, Senior VP for Search, said at the November 2003 Ad:Tech conference in New York that paid search spending will reach 'four to five billion in the US alone' in a few years.

Forrester Research's Charlene Li puts paid search spending at roughly $1.7 billion in 2003, growing about 40% to $2.4 billion this year, and predicts growth will taper off into the middle or low teens in 2007 and 2008.