Skip navigation

« BACK TO INDEX

Internet Marketing

Internet Public Relations

Social Media and Search Engine Optimization (SEO-PR) Training


In house and Agency SEO Training Programs

Next session in Pasadena, CA - May 10, 2007

Online visibility is becoming an important part of a business' overall marketing plan. The radical shift to the Internet for news and information has made being found online one of the most valuable goals in marketing and PR today.

Because the Net is a new and very different technical medium, many companies have felt more comfortable outsourcing their SEO work. But the tide is changing - MarketingSherpa's August 2006 survey of more than 3,000 search marketers revealed that 74% of marketers prefer to use in-house resources for search marketing.

If you are looking for SEO training for your inhouse team, or your agency, we can help you learn the basics of SEO and the advanced SEO PR techniques that will give your online visiblity results a boost.

The classes are taught by Sally Falkow, one of the recognized experts in the SEO-PR field. The material is based on her extensive experience, Expansion Plus and PRESSfeed case studies and the information in her books, WebSense: effective internet marketing strategies for entrepreneurs and The Power of Good Content.

SEO-PR Basics
One day workshop

  1. The Shift in Media Consumption
  2. How Search Affects Your Bottom Line
  3. Getting Found by the Search Engines
  4. How to Audit Your Website:
    • Keyword Research
    • Competitors
    • Content Strategy
    • Meta Tags
    • Home Page Content
    • Interior Pages
    • Inbound Links

Advanced Social Media and SEO PR
One day workshop

"Excellent workshop." Los Angeles Metropolitan Tranposrt Authority

  1. Content Strategy
  2. Content Syndication - what it is and why it makes such a difference
  3. Social Media - what it is and how to use it:
    • Blogs
    • RSS Feeds
    • Optimized Press Releases
    • Social Media Press Releases
    • Social Bookmarks and links
    • Social Networking - MySpace, FaceBook, Friendster
    • Podcasting
    • Video
    • Tagging

Monitoring Your Online Reputation
One day workshop

  • Identifying influencers in your space
  • Keywords you need to monitor
  • How to set up feeds to gather the content
  • Evaluating the content
  • Monitoring Services and tools

Call Doug to arrange your Social Media and SEO-PR training session
626 793 4911