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Internet Marketing

Internet Public Relations

Social Media Training

We simply can't ignore social media tools any longer. They're too ubiquitous . . . and too powerful. The radical shift to the Internet for news and information has made being found online one of the most valuable goals in marketing and PR today.

"When one person can broadcast to as many people as a major media network, that signifies the turning of the tide from traditional news outlets to social news outlets. With our video cameras on cell phones, picture cams, blogging, twittering, posting, and Facebooking, we become the source of the news, the broadcasters of the news, and the consumers of the news…social media and social news outlets can become as powerful as the major news outlets." 

Ashton Kutcher on the significance of gaining 1,000,000 followers on Twitter.

Companies are aware of the shift. Agenciies report that clients expect any PR or marketing plan to have a social media component. Yet a recent study in the UK showed that almost 80 % of PR firms have no digital PR or social media services. In the U.S. PR, marketing and advertising professionals are catching on fast, but many companies and agencies are 'flying by the seat of their pants' - they're not yet fully up to speed on social media, SEO and digital PR.

A custom social media training session can get your team using all the latest techniques effectively, and ongoing coaching keeps them informed as new tools and techniques appear on the rapidly changing social media landscape.

Our hands-on workshops will give you the skills you need to create, implement and measure a cost-effective social media plan, step by step. 


Here are just a few of the inside techniques you'll cover in this intensive one-day workshop:

  • Learn how to monitor your reputation online, starting today
  • Discover how to set up a measurable, accountable social media program
  • Identify and track top blogs in your industry–––and decide the best time to join in the conversation
  • Acquire the techniques for placing the right messages on leading social media outlets, like FaceBook, del.icio.us, Digg, and YouTube
  • Harness the power of corporate blogs and podcasts (including critical insight on who in your company should blog and who should not )
  • Start using the latest Search Engine Optimization techniques to supercharge the visibility of your website and press materials
  • Find out the smartest (often ignored!) features of a social media newsroom

In house and Agency Digital PR and Social Media Training Programs

Because the Net is a new and technical medium, many companies have felt more comfortable outsourcing their SEO, digital PR and social media work.

If you are looking for SEO/PR, Online PR and social media training for your agency or in-house team, we can help you learn the basics of SEO and the advanced digital PR and social media techniques that will give your PR campaigns a boost.

The classes are taught by Sally Falkow, one of the recognized experts in the SEO/PR and digital PR field. The material is based on her extensive experience, Expansion Plus and PRESSfeed case studies and the information in her books, WebSense: effective internet marketing strategies for entrepreneurs and The Power of Good Content.

Advanced Social Media and SEO PR
One day workshop

"Excellent workshop." Los Angeles Metropolitan Tranposrt Authority

  1. The Shifts in Media Consumption
  2. The Power of Social Media - positive and negative
  3. Setting goals and benchmarks for measurement
  4. Monutoirng the online conversations
  5. Finding communities that matter
  6. Indentifying influencers in your space
  7. Digital assets and planing a content strategy
  8. Content Syndication - what it is and why it makes such a difference
  9. Choosing your tools:
    • Blogs
    • Micro blogging (Twitter)
    • RSS Feeds
    • Optimized Press Releases
    • Social Media Press Releases
    • Social Bookmarks and links
    • Social Networking - using Facebook and niche social networks
    • Podcasting
    • Video
    • Tagging

Monitoring and Managing Your Online Reputation
One day workshop

  • Identifying influencers in your space
  • Keywords you need to monitor
  • How to set up feeds to gather the content
  • Evaluating the content
  • Monitoring Services and tools

Call Mary Anderson to arrange your Social Media training session    626 793 4911