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Social Media Optimization
Even the mainstream media realizes how important social media is today. Even the New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them
"The Changing Face of Marketing and Communications in Today's Creativity Economy," by Weber Shandwick and KRC Research , shows that top executives are waking up to the need for including social media in their PR strategy.
Half (49 percent) realize that using traditional media is no longer enough. 76 percent of senior executives are already experimenting with "alternative" media.
But there have been some fairly spectacular missteps in the field of online PR and social media. It's vital that every PR agency and in-house practitioner learns the new rules of online PR, so that they can correctly involve their clients and companies in the online conversation.
