![Expansion Plus [+] Internet Marketing and PR](img/ep_header.jpg)
INTERNET MARKETING STRATEGY
Social Media Strategy Webinar Series
Your Complete Social Media Roadmap
In 2009, businesses are expected to invest more resources in social media than in any other marketing activity. Learn how to make the most of this powerful, global conversation by joining well-known social media experts for four intensive 90-minute webinars.
The series is based on our ten-point social media strategy system.
Each webinar builds upon the previous one to help you create a complete, actionable social media strategy that will measurably boost your organization's ROI.
This isn't just another big-picture session, but is filled with down-to-earth tactics and real-world case studies to help you map your own success – and you don't have to travel.
We've already done webinar 1, 2 and 3. These sessions were recorded and can sitll be listened to online. The last one is Jue 25th on how to meaure success in social media with Katie Paine.
Need help with your Online PR and Social Media Strategies?
Give Doug a call on 626 793 4911 for a free half hour consultation and analysis of your online footprint.
Feedback from recent graduates of the Social Media Bootcamp in Chicago.
SEO-PR and Social Media Training
The explosion of consumer- generated content and the desire for interaction with 'people just like me' have made constantly updated, fresh content a vital component of any website.
eConsultancy's Benchmark report on Online PR shows that a surprisingly large percentage of retained PR budgets are being spent on Online PR. One important finding is that agencies and specialists should take note that levels of client satisfaction are not encouraging and they may need to improve their Online PR and Social Media knowledge and offering. Online PR training, incorporating SEO/PR and social media training, should be a priority for in-house and agencies in 2009.
Every business, PR department or agency needs to get their wits around the new rules of Web 2.0, social media and SEO PR. Because the Net is a new and very different technical medium,until recently many companies felt more comfortable outsourcing their SEO and social media work. According to MarketingSherpa, 74% of companies now prefer to use in-house resources for search and social media marketing.
Need to get your team up to speed on social media?
Attend the Bulldog Reporter/PR University Social Media Bootcamp taught by Sally Falkow - Media Relations Summit 2009 New York City
We also offer customized In house SEO PR and Social Media training>>
Search Engine Visibility
If your website does not show up when they search, you don't get the business.
Being on page one in the search engines, online news sites like Yahoo! News and Google News and getting coverage in blogs and social news websites has become an essential part of a successful Internet Marketing strategy today.
One of the fastest ways to raise your online visibility is to use optimized online press releases that are syndicated in feeds. This can get your content onto page one for your keywords in Yahoo News and Google News - within 24 hours!
- Download the whitepaper on optimized press releases >>
- Need help with your Internet marketing strategy? >>
With over 8 billion web pages on the Internet today, search engine visibility is vital if you want your site to be a successful online marketing tool.
Online brand value is based on perceptions - and your search engine visibility affects how your visitors relate to your website. Is your website shaping up?
- Get a free analysis of your website’s search engine visibility >>
Natural Search Results Yield More Leads
Only 26% of searchers click on Google's sponsored links. The figure is 39% across all search engines. The eyetrack study clearly shows that search engine visibility in the natural results is twice as valuable as a sponsored link or an ad.
The OneUp Web study shows that when a website appears on the first page of a Google search result, they can expect exponential increases in traffic and conversion rates.
You can get more viewership and more click thrughs from organic search results than you can with pay per click ads.
If you're not getting results and ROI from your website, you need an effective Internet Marketing Strategy to build up your search engine visibility and brand perception.
