![Expansion Plus [+] Internet Marketing and PR](img/ep_header.jpg)
INTERNET MARKETING STRATEGY
Mastering Social Media Skills
One of the Top 3 Concerns for PR Professionals in 2009/2010
In 2009/2010 businesses are expected to invest more resources in social media than in any other marketing activity. A study conducted by the Counselors Academy of PRSA in April and May of 2009 revealed that mastering social media skills is one of the top three issues for PR professionals in 2009 and 2010.
1. Providing authentic strategic counseling to management/clients
2. Mastering social media skills
3. Demonstrating return on investment
Our Social Media Strategy Bootcamp has helped over 300 PR professionals learn how to create and implement a strategy, based on our ten-point social media strategy system.
Each step of the strategy builds upon the previous one to help you create a complete, actionable social media strategy that will measurably boost your organization's ROI.
Our social media classes are taught by Sally Falkow who was named PR Trainer of the Year at the PR News PR People awards December 2nd in Washington, DC. She won the award for her Social Media Bootcamp seminars.
"The changes in the media landscape meant we had to change our PR approach. To be successful we knew we had to master social media skills. Working with Sally Falkow and Expansion Plus we’ve created a social media strategy and we’re implementing it step-by-step, with guidance in weekly coaching sessions. We’re still in the ‘training wheels’ phase, but already we’re seeing results."
Marilyn Dockx, PR Manager, Skin MD Natural
Need help with your Online PR and Social Media Strategies?
Give Doug a call on 626 793 4911 for a free half hour consultation
Ask about our social media audit - an analysis of your online footprint that tells you where your audince is online, what they're saying, what your share of voice in the conversation is and how this maps to your key messages.
Feedback from recent graduates of the Social Media Bootcamp in Chicago.
SEO-PR and Social Media Training
The explosion of consumer- generated content and the desire for interaction with 'people just like me' have made constantly updated, fresh content a vital component of any website.
eConsultancy's Benchmark report on Online PR shows that a surprisingly large percentage of retained PR budgets are being spent on Online PR.
However, agencies and specialists should take note that levels of client satisfaction are not encouraging. The report states that they need to improve their Online PR and Social Media knowledge and offering.
Online PR training, incorporating SEO/PR and social media training, should be a priority for in-house and agencies in 2009/2010..
Every business, PR department or agency needs to get their wits around the new rules of Web 2.0, social media and SEO PR. Because the Net is a new and very different technical medium,until recently many companies felt more comfortable outsourcing their SEO and social media work. According to MarketingSherpa, 74% of companies now prefer to use in-house resources for search and social media marketing.
Need to get your team up to speed on social media?
We offer customized In house SEO PR and Social Media training>>
Search Engine Visibility
If your website does not show up when they search, you don't get the business.
Being on page one in the search engines, online news sites like Yahoo! News and Google News and getting coverage in blogs and social news websites has become an essential part of a successful Internet Marketing strategy today.
One of the fastest ways to raise your online visibility is to use optimized online press releases that are syndicated in feeds. This can get your content onto page one for your keywords in Yahoo News and Google News - within 24 hours!
- Download the whitepaper on optimized press releases >>
- Need help with your Internet marketing strategy? >>
With over 8 billion web pages on the Internet today, search engine visibility is vital if you want your site to be a successful online marketing tool.
Online brand value is based on perceptions - and your search engine visibility affects how your visitors relate to your website. Is your website shaping up?
- Get a free analysis of your website’s search engine visibility >>
Natural Search Results Yield More Leads
Only 26% of searchers click on Google's sponsored links. The figure is 39% across all search engines. The eyetrack study clearly shows that search engine visibility in the natural results is twice as valuable as a sponsored link or an ad.
The OneUp Web study shows that when a website appears on the first page of a Google search result, they can expect exponential increases in traffic and conversion rates.
You can get more viewership and more click thrughs from organic search results than you can with pay per click ads.
If you're not getting results and ROI from your website, you need an effective Internet Marketing Strategy to build up your search engine visibility and brand perception.
