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Optimized Press Release Case Studies
Optimized press releases can boost both your search engine visibility and your sales leads. A well optimized press release should show up high on page one for your chosen keywords in Yahoo! News and Google News within 24 hours.
Raising Search Engine Visibility
Power PR, a marketing publicity firm in Torrance, CA redesigned their website in January 2005. To boost the search engine visibility of their new content they sent out optimized press releases about their service. Each release had live links back to the new website for the key phrase marketing publicity.
The result of these optimized press releases? A fast route to the #1 spot out of 1,888,000 competing pages on Google for this key phrase.
Attracting Qualified Sales Leads and the Mainstream Media
Future Industrial Technologies, an injury prevention and ergonomics safety-training firm located in Santa Barbara, CA, has been using optimized press releases to generate qualified sales leads
The first release was #1 on Google News for the key phrases workplace safety and workers compensation costs. It was #1 and #2 on Yahoo! News for these terms. 51,000 people read it in the first 24 hours and the numbers doubled in the first 72 hours. Qualified leads started to call on the first day.
Since then F.I.T has put out one optimized press release every two or three weeks. They are constantly on page one for their key words and phrases in the News Engines. Both online and offline risk and safety media is picking up these articles.
The CEO has been approached for interviews and some reporters have commented that they had not considered F.I.T. a player before they started to see these articles in the news engines and safety trade publications and newsletters.
The result of all this publicity? A steady flow of qualified sales leads inquiring about F.I.T's training program.
