| 05/01/2008: | Internet Marketing Strategy: Social Media Marketing – Part 4
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| | Social Media: Strategy |
| 04/24/2008: | Internet Marketing Strategy: Social Media Marketing - Part 3
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| | Social Media: Setting Goals |
| 12/13/2007: | Internet Marketing News: What are Meta Tags?
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| | A quick lesson on meta tags and how to include them as part of your Internet marketing strategy |
| 12/05/2007: | Internet Marketing Strategy: Social Media Marketing – Part 2
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| | Social Media Marketing: How to Get Started |
| 11/29/2007: | Internet Marketing Strategy: Social Media Marketing – Part 1
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| | What Is Social Media and Why Bother? |
| 11/14/2007: | Internet Marketing News: How To Get Your Customers To Help You Build Your Brand
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| | Consumers Abandon Traditional PR for Internet and Social Media Marketing |
| 10/24/2007: | Internet Marketing News: 6 Tips on How to Use Landing Pages and Micro Sites to Boost Sales
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| | Micro sites and landing pages both provide content that is very narrowly focused to drive an immediate conversion. |
| 08/01/2007: | Internet Marketing News: Save A Tree and Embrace Internet Marketing/PR
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| | There are a number of ways to have effective marketing/pr and help the environment. |
| 05/25/2007: | Internet Marketing News: Blogging is a must for any organization, Including the United Nations
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| | Blogging has quickly become an essential tool tool for any organization |
| 04/24/2007: | Search Engine Marketing Gets Big Results for Small Business
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| | Google Helps Socal SMBs crack the code of SEM |
| 03/26/2007: | Internet Marketing Strategy News: Three Things PR People Must do in 2007
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| | The most important thing you can do in 2007 is find a new media consultant who has a successful track record with an internet marketing strategy |
| 03/19/2007: | Internet Marketing Strategy News: SMB Using Online Marketing And PR To Expand
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| | More than half of the SMBs (Small and Medium Business) interviewed said they are making money from their websites. |
| 03/08/2007: | Internet Marketing Strategy News: Social Media Making Inroads Into Mainstream News Providers - Reuters Buys Into Blog And Feeds
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| | There has been an interesting development in the Reuters Internet marketing strategy. |
| 02/28/2007: | Internet Marketing Strategy News: Syndicate Your Content To Increase Your Traffic And Conversion Rates
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| | Articles about the benefits of using RSS for content syndication are popping up all over the media. How will RSS fit into your Internet marketing strategy? |
| 02/20/2007: | Internet Marketing Strategy News: Starting An Internet Marketing Strategy
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| | There is no shortage of promotional ideas and Internet marketing strategy when there is a marketing budget. However, how does one promote a business starting out with no money? Having successfully done this twice, I can attest that it can be done. This system works particularly well for a service business, such as consulting, real estate, medical, legal, accounting, computer servicing and so on. |
| 01/18/2007: | Internet Marketing Strategy News: Avoid Business Failure -- Use Keyword Research
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| | Many people who start their own business are educated and have an impressive expertise in some area. They may have been successful working for someone else or even themselves but want to start a new venture. They want to succeed. So why so many failures? |
| 01/17/2007: | Internet Marketing Strategy News: News Search Is Big News
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| | You can get onto page one in Yahoo! News and Google News within 24 hours. |
| 01/08/2007: | Internet Marketing Strategy News: Is Your Web Site Lost In Space?
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| | Although it should look good, the real purpose of a web site is to generate sales or leads for your product or service - anything else is a waste of your marketing budget. That should be in bold type on your Internet marketing strategy.
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| 12/13/2006: | Internet Marketing Strategy News: Key Words Are the King, the Queen and the whole nine yards
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| | Key words are words that can be used by search engines to find you. If you use key words correctly the searcher will find you, if you don't they can't find you. If they can't find you, you have lost the sale. |
| 12/05/2006: | Business Blogging Survey Reveals Corporate Attitude to Social Media
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| | While most companies in the US and the UK regard blogging as an important new communication medium, most are not monitoring the online conversation and have not adapted their corporate communication strategy to include social media elements. |
| 11/28/2006: | Internet Marketing Strategy News: How To Reach The People Who Are Actively Looking For You Online
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| | For years Marketers have been operating on this system: How do we get the message out on the usual channels (media) so that our target audience will see it and respond? Well, the Internet turned that on its head. This must be taken in account when drafting an Internet marketing strategy. |
| 11/20/2006: | Internet Marketing Strategy News: Getting Your B2B Internet Marketing Right
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| | Some 90% of B2B buyers use search engines during the buying process. Getting your Internet marketing strategy right for B2B is vital to your success. |
| 11/14/2006: | Social Media - Internet PR and Marketing Strategy Part One
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| | Why is Social Media Important?
Consumer generated media is no longer just a buzz word that PR and marketing practitioners can ignore. It is here to stay and it is driving a radical shift in the way people find and distribute information. As such it needs to be front and center in your internet marketing strategy.
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| 11/06/2006: | 5 Tips to Improve Your Google Rankings
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| | Google is hands down the top search engine with an estimated 50% of the search traffic. Thus the SEO (search engine optimization) actions that you do should be geared firstly to Google. This is a key point in developing an Internet Marketing Strategy. |
| 11/02/2006: | Internet Marketing Strategy News: Quick Guide to Consumer Generated Media
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| | Embrace CGM as part of your Internet marketing strategy-it is here to stay. |
| 10/24/2006: | Internet Marketing Strategy News: An Unknown Key to Search Engine Rankings: Links
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| | There are several techniques that should be included in your Internet Marketing Strategy. They will help you achieve good success with search engine rankings i.e. getting those page one results. |
| 10/18/2006: | Internet Marketing Strategy News: 6 Tips To Put Your Web Marketing On Steroids
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| | The Internet has changed and will continue to change the way we do business. It has also created amazing marketing opportunities which should be incorporated into your Internet marketing strategy. |
| 10/06/2006: | Internet Marketing Strategy News: 10 Tips For An Effective Internet Strategy
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| | Your web site has to be an effective marketing and PR tool or you will simply be cut out of the picture. The rules of the marketing game have changed big time. |
| 04/23/2006: | Corporate blogs can be a positive marketing strategy
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| | Businesses find blogging done right reaps rewards |
| 03/20/2006: | Internet Marketing Strategy Still Relies On Content
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| | Although CMO's and PR agencies are paying attention to online tools like blogs, podcasts and RSS feeds, the success of these tools depends on whether anyone reads or listens to them. And that depends on the quality of your content. |
| 02/06/2006: | Internet Marketing Strategy That Reaches Most Of Your Online Audience
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| | Website marketing should bring qualified traffic and conversion. We know that the Internet has changed the way consumers find products and services. Now it is influencing the business to business sector as well. |
| 12/19/2005: | Enterprise RSS series - think like a publisher
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| | Enterprise RSS is a system to distribute content across the web. The viewpoint to take is that of a savvy publisher, not a builder of static web pages expecting your audiences to remember to come back to your site. |
| 10/24/2005: | News Search Is Influencing Internet Marketing
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| | Vertical search was a hot topic at the last SES conference in San Jose. News search is certainly gaining ground and influencing how you get your message out online. |
| 10/16/2005: | Internet Marketing Strategy Is Working For SMB's
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| | Business blogs and RSS feeds making headway as online PR tools. New study shows these online tools are generating business onine for small and medium firms. |
| 08/10/2005: | Internet Marketing Strategy at the SES Conference
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| | Should You Chase The Algorithm? Some of the best minds in search and internet marketing talk about whether it pays to chase the algorithm or whether you should be looking at a bigger picture |
| 08/08/2005: | Agencies Acknowledge The Effect Of Search Engine Visibility
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| | Crossbow Group Strengthens Their Interactive and Oline Public Relations Services Through A Strategic Alliance with Expansion Plus |
| 07/21/2005: | Lack Of Search Engine Visibility Drives Down Sales Revenue
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| | Research by Fasthosts reveals 68% of businesses lose potential online visitors due to a lack of visibility in the search engine rankings for the keywords relevant to their business |
| 07/16/2005: | Sharing Knowledge with a Corporate Blog
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| | Knowledge management rates high on the list of strategic technologies. Corporate blogs are gaining ground as a method of preserving and sharing expertize.
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| 07/09/2005: | Search Engine Visibility Rates High in Brand Perception
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| | When consumers go online to search for products and services the sites they find on page one rank as the best in their perceptions. |
| 06/05/2005: | Hiring a Corporate Blogger
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| | Some say only an insider can do the job. Others suggest that outsourcing the function is best.
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| 06/04/2005: | Corporate Blogging lags behind other subjects
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| | The recent eMarketer survey found that just 4 percent of "major" U.S. companies have publicly available blogs. Corporate blogs draw Web traffic to a company site and can enhance a company's image by portraying executives or employees as authorities on a topic.
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| 05/15/2005: | Corporate blogs - good or bad?
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| | In a new report, eMarketer is questioning whether businesses will ever blog.
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| 05/10/2005: | Online Press Release A Great Search Engine Marketing Tool
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| | Many marketers today favor online advertising and ignore the power of publicity. Yet repeated studies show that searchers prefer natural search results and news articles. |
| 04/17/2005: | Key Element in Good Search Engine Visibility: Relevant Links
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| | Links from a reputable and relevant source can boost your search rankings. |
| 03/17/2005: | Corporate Blog - PR Opportunity of PR nightmare?
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| | PR and marketing analysts say there is both value and danger in a corporate blog. The Internet has changed the way we communicate - a blog makes it easy to start a conversation with your public. |
| 02/21/2005: | Businesses Need To Rethink Their Internet Marketing Strategy
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| | Study shows generic descriptive keywords influence purchasing behavior morethan branded terms |
| 02/13/2005: | Blogs and RSS - A New Direction in PR and Marketing Practice
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| 01/16/2005: | New ebook unleashes the power of corporate blogging
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| 01/09/2005: | The growth of online marketing
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| 09/28/2004: | Don't be lost in space...
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| 08/22/2004: | Optimised press releases bring hot prospects to your site
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| 08/18/2004: | Search engines do build brands
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| 07/13/2004: | Global PR Blog Week: 'The Blog Is The Message'
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| 07/12/2004: | Go blogging online and interact with the best minds in global PR
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| 03/08/2004: | How to make your website an effective PR tool
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