« back to index

 [ What is this? ]

Online Press Release A Great Search Engine Marketing Tool

05/10/2005

There is a huge shift in media consumption -consumers are taking charge of what they read and when they read it by using the Internet more and more. They pick the subjects that they are interested in by using keywords.

77% of surfers get their news online today. Yahoo News has the largest online news audience. An online press release in Yahoo News and Google News can give a quick boost your search engine marketing.

Eye track studies show that the pay per click and sponsored ads (e.g. down the right side of a Google search) get less than 50 percent of the searchers' attention and on average get only 30 percent of the clicks.

Makes sense - people buy a newspaper to read the news, not the ads. You don't turn on the TV to watch the ads.

The best search marketing strategy would be to have a strong presence in the news section of the search engines. "PR plants the seed. Advertising harvests the crop," wrote Jack Trout and Al Ries, authors of best selling books on positioning.

Publicity in the form of news articles molds public opinion so that your target audiences are more susceptible to advertising or other promotions. The purpose of public relations is to gain awareness and acceptance of your brand -then advertising can be undertaken to forward the brand message.

Every company has a good story to tell. If it is well-written and optimized for the news search engines, an online press release will get more exposure and help improve the visibility of your web site

It seems that there is something magical about news coverage - the public accept it but pass ads right on by. With more and more people getting their news on the Internet, it's vital to also use an online press release that includes "key words" (the words that your prospects are using to find you or your competitors) and use a service that will get you into Google News and Yahoo News.