Skip navigation

« back to index

Subscribe
 [ What is this? ]

Corporate blogs - good or bad?

05/15/2005

Pete Blackshaw of Intelliseek predicted that blogs would experience anti-hype backlash. The EMarketer report on corporate blogs is one example.

Even so, the blog format will endure and grow, quickly advancing to a powerful rich-media context, writes Blackshaw

The problem with this report is that it neglects to mention the many positive aspects of corporate blogs

"Blogging aint going away. The conversation is going to go on without you. Be there or be square," says Steve Rubel in WebPro News


A corporate blog has become an accepted tool of Internet marketing. Just in the last two months there have been four or five business conferences and workshops about corporate blogging.

CEOs of Fortune 100 companies are blogging.

Forrester Research says, "Get started slowly, but get started now!"