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Social Media Marketing Comes of Age

06/21/2008

Universal McCann has released a free 80-page whitepaper on the impact of social media. The company interviewed 17,000 Internet users in 29 countries, making it "the world’s most detailed survey of the Social Media revolution."

Globally 73% of Internet users are reading blogs with 48% including these consumer-generated content in their weekly media diet.

TV is facing stiff competition for eyeballs with 83% of Internet users having watched a video clip and 59% viewing at least one clip every week.  Video clips, blogs, podcasts, social networks and RSS are all essential components of the online media diet.

While not all markets are as developed, in each of the 29 countries surveyed social media is becoming a key constituent of global media consumption.

You can access the PDF here

“Brands and marketers need to adjust rapidly to this revolution in the way consumers are creating and digesting content. With every wave of research our Social Media Tracker is noting greater and greater growth for channels such as blogging, video clips and social networks,” says Tom Smith, EMEA research manager at Universal McCann.

Sound s like a call for some in house social media training

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