South African Search Engine Optimization, Internet Marketing and Online PR Seminar

Early Bird special expired May 15th.  Seminar Fee:  R1500 per person

Online Media Sponsor

 

June 7, 2006 Cape Town

 

Winchester Mansions Hotel,  Beach Road, Seapoint.

Situated on Cape Town's Platinum mile and overlooking the Atlantic Ocean, Winchester Mansions is an exclusive, privately-owned 4 star hotel in Cape Town

8:30 am - 6pm

 

Why you should learn about Internet marketing and PR

 

The Internet has changed the way we do business. New marketing and public relations strategies have to be incorporated into your plans if you want to reach the millions of  people now getting their information and news online.

As broadband Internet access gains in popularity in South Africa, Internet marketing and PR is going to become more and more important - as it has in other parts of the world.

There is an old marketing saying: to succeed in business you have to be where your customers and your competitors are.  Today that place is the Internet.

Now the information on Internet marketing and PR is available to South African businesses - International Internet marketing and PR expert, Sally Falkow, is holding a seminar on June 7 in Cape Town at the Winchester Mansions Hotel in Sea Point.

Sally is in demand as a speaker at major marketing and PR conferences in the US and the UK.

Recent  speaking appearances:

American Marketing Association (Los Angeles) Keynote speaker for the Internet Marketing Intensive

Media Relations 2006 (New York)- Building Trust with Online PR Techniques

PR University (Audio conference)-The convergence of SEO, PR and marketing

Canada Online Revealed (Ottawa) Sponsored by the Canadian Tourism Board

Search Engine Strategies (London) - News and Search Strategies, the best kept lead generation secret.

Agenda for the seminar >>>

What you will learn

The shifting marketing and PR landscape - where is your audience and what are they doing online?

The elements needed for a successful Internet marketing campaign

The growth of  the search engines

How search engine visibility influences brand awareness and value

How to optimize your website for search engines: Not only do you have to be found in the search engines, the searcher has to click on your listing and come to your site

How to optimize your site for the user:  how to create persuasive architecture and content

Creating an online media room for journalists

Writing for the web: why it is different from print (eye track studies and online behaviour patterns)

How to revamp your site: .most sites lose over 60 percent of their traffic off the homepage due to usability errors and content mistakes.

Consumer generated media:  what are blogs, RSS feeds and podcasts?  Why should we pay attention to these new ideas?  How can you use them to reach the public and the media.

The legal aspects of creating content online

How to take advantage of the big shift to online news

Case studies with measurable results - find out how Stormhoek Wines doubled their sales using these tools in less than 12 months

Seminar Cost:  R1500

Includes materials, tea/coffee and lunch. 

Register now

 

What attendees say:

Now I know why you speak at all these conferences - you really explain this online stuff so it's easy to understand.

A PR and marketing veteran who understands the technical side as well. She gave us exactly what we need to know about online news and search.

The best session of the conference

Listen to Sally speak

Register for this seminar now

Consultations

Sally will be available for consultations on June 8 and 9 in Cape Town and June 14 and 15 in Johannesburg

Request a consultation

Need more information?  Having problems registering?

email Sally 

You will get a prompt response (allow for time difference to Los Angeles)