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PR Trends Require SEO Training

01/17/2007

Sometimes called SEO PR or PR 2.0, the new approach to public relations emerged out of what the BBC referred to as ‘a radical shift in media consumption.’ Predicted as far back as 1999 in the ClueTrain Manifesto, the move to the Internet for news and information, and the proliferation of consumer–generated media, is affecting the practice of PR and raising the need for SEO training.

PR professionals and agencies have found to their chagrin that while many of the traditional PR rules apply, online PR is a whole new ball of wax. Missteps in online conversations, like the Wal-Mart fake blog, can land the PR agency in a flood of negative publicity.

Learning the ropes online has become a vital part of the PR skill set. Yet there are very few places that offer PR 2.0 or SEO training. According to a poll on Bulldog Reporter’s Daily Dog, PR professionals see blogs and new media, and the splintering of online media into granular niche markets, as the biggest PR trend of 2007. Learning how to reach audiences online and syndicate content to niche markets looks set to be the skill PR professionals will need most to take advantage of this trend.

For more information about SEO training, please call Doug Hay 626.793.4911.

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